Acquiring new customers can cost five times more than satisfying and retaining current ones. Most retailers understand the value of customer relationship management and seek innovative ways to build customer loyalty. XProtean’s integrated loyalty program creates a new competitive advantage for the retailers in retaining customers and target market efforts to their most valuable customers. Gone are the days of paper punch cards or mail-in rebates. Customer loyalty at each swipe on the aPOS.

Gift cards compliment retailers’ business and help increase sales, eliminate cash refunds, save time and energy and become a walking billboard for the business. XProtean’s integrated Gift Card program enables to issue, redeem, reload and answer balance inquiries for the gift cards.